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#StartupStories

Episode 30

There is a business opportunity available in every industry, all you need is to see an untapped need or problem and come up with a creative solution that gives you a competitive advantage over the competition.

The key to any successful business is this competitive advantage and how you market this advantage to the consumer. You need to have that unique aspect, otherwise you will find it difficult to stand out from the crowd and attract customers.

Today we talk to one entrepreneur who has taken the agriculture sector, spotted an unmet need, and with some key creativity and innovation has created a product that stands out from the competition and provides the consumer with a fantastic value and quality. Today we introduce you to The Little Farm Co and it's founder Niharika Bhargava

The Little Farm Co specialises in pickles, or to be precise, sundried, handcrafted, traditional taste, farm fresh Super foods : No added colors, No preservatives and additives, handpicked from the farm, raw and natural - FANTASTIC.

They have also tapped into the potential of the internet by making their fantastic products available to purchase online. Their products look amazing and you can tell that they have went to great effort to produce a truly unique and quality product.

So let's meet the entrepreneur behind this business, Niharika, welcome to #eoindia, it is great to have you. Let's start with...