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Episode 29

The franchise business model is popular across the world and it has a proven success record, both in helping small businesses get started as Franchisee's and in helping expand brands quickly for Franchise owners. The model has great advantages in reducing the startup risk for entrepreneurs by associating with a known brand and in helping a brand expand quickly with less investment for the franchise owner.

Today we talk to an entrepreneur who has taken this route by starting a company called Yellow Tie Hospitality and his latest brand to hit the streets - the original American brand - Broaster Chicken.

Working in the hospitality sector and using the Franchise model has propelled Karan Tanna to the Forbes 30 Under 30 list in 2017.

An automobile engineer from Sardar Patel University in Anand, Gujarat, Karana has worked with General Motors India at its Halol plant in Gujarat, and McKinsey & Company in Mumbai and Delhi. Karan started his own multi-brand automobile service and repair chain, Car Pluss, in Ahmedabad, in 2012.

Despite few jobs and private ventures, it was the restaurant business that always fascinated Karan, his penchant towards food can be attributed to childhood memories of his parents running a restaurant for in the family’s hometown of Veraval in Gujarat. After 4 years of work experience with multinational companies, Karan chose to follow his dream and decided to embark into the Food & Beverages sector.

His love for food led him to open a Bistro in Ahmedabad with a seating capacity of 150 people. Subsequently, he opened a bakery & commissary called Flourbox from where he supplied to various establishments like airports, 5 start hospitals & other institutions.

In mid-2014, Karan spotted an opportunity in a growing but unorganized local brand called Kutchi King. He developed a strategic understanding with its promoters and decided to turn around its business model and make it more scalable. Doing so, he assured consistency and standardization of the company and developed comprehensive standard operating processes for the outlets. Gradually, Karan became instrumental in expanding the brand to Maharashtra & Rajasthan and took a successful exit after taking the brand to over 200 outlets.

With humble experience and undying passion for this business, Karan founded Yellow Tie Hospitality Management LLP in January 2016 and hoped to harness his experience and understanding of Indian F&B franchise market & planned to upgrade this industry's prominence manifold. He firmly believes that F & B franchising in India is in its nascent stage since India is yet to have a single sustainable local brand he aims to change that scenario.

It's a pleasure to feature such a successful entrepreneur, welcome to EO India #startupstories Karan...